The University of Potsdam and Tel Aviv University have taken the first real step towards joint support of start-ups. Three start-up projects from the University of Potsdam participated in the TAU Innovation Conference: Synfioo, Diamond Inventics, and Adento. The three-day international event, with 6,000 participants, helped teams to make contact with potential pilot program customers, investors, and to begin the internationalization of their business ideas at an early stage.