Funding: German Research Foundation (DFG)
YouTube is currenty one of the most popular internet platforms worldwide. In Germany, the platform stands for the digital transformation of society. The research project "TubeWork" looks at the professional practice of YouTubers.
The project has multiple topics. On the one hand, it focuses on the self-perception of YouTubers as an occupational group asking the following questions:
On the other hand, the project examines the inequality structures YouTubers are facing and how they come to be. This poses the following questions:
A number of research methods will be used in the research project: