The Potsdam Social Media Monitor (PSMM) was founded in 2024 at the Faculty of Economics and Social Sciences at the University of Potsdam. Our mission is to develop methods for measuring the use, content, and impact of social media and to create tools for holding social media platforms accountable. PSMM employs a variety of interdisciplinary approaches, including those from sociology, political science, and computer science.
Our pilot project is a TikTok election monitor for the regional elections taking place in September 2024 in Saxony, Thuringia, and Brandenburg. The focus is on first-time voters and how their use of TikTok influences their political opinion-forming and attitudes.
Team
- Prof. Dr. Roland Verwiebe – Co-Principal Investigator
- Prof. Dr. Jasper Tjaden – Co-Principal Investigator
- Prof. Dr. Ulrich Kohler – Co-Principal Investigator
- Johannes Wolfgram – Data Mining
- Aaron Philipp – Data Scientist
- Sarah Weißmann – Data Scientist
- Dr. Licia Bobzien - Data Scientist
With support from: Else-Frenkel-Brunswik-Institut Leipzig, TU Bergakademie Freiberg, KomRex Friedrich-Schiller-Universität Jena, M18 Weimar