“EDUCating for Positive Management” (EDUC+M) is part of the European university alliance “European Digital UniverCity” (EDUC) and supported by Erasmus+. Together, the University of Potsdam (Germany), Cagliari (Italy), Brno (Czechia), Pécs (Hungary), Paris-Nanterre (France) and Rennes 1 (France) seek to develop and test new learning materials to promote more responsible management approaches and more sustainable business practices. Each partner contributes to the joint project with key expertise: The University of Paris Nanterre with responsible strategies and business models, the University of Potsdam with entrepreneurship, information system and public management, the Masaryk University and the University of Cagliari with stakeholder management and governance, the University of Pécs with marketing approaches and the University of Rennes 1 with ethical human management.
The overall goal of the project is to further develop the existing teaching fundamentals of management, by proposing alternative contents, new tools, and pedagogical models meant to equip students and professors to face the challenges of the 21st century. Therefore, over the course of the project, four courses for master’s degree programmes will be produced:an online course about “Management for the Digital Age”, a Positive Business game, a blended learning course about “Innovation in Positive Management” and a Positive Manager study programme “EDUCating for Positive Management” in Cagliari in May 2022. These four intellectual outputs will be the main results of the project, each experimenting with innovative pedagogical methods that are tested in interdisciplinary and intercultural environments with digital, blended and face-to-face approaches. Thereby internationally applicable and evaluated teaching and learning formats are created and throughout the process and beyond, international exchange of knowledge and large-scale teaching of new aspects of management is enabled.
At the University of Potsdam, both the Chair of Public and Nonprofit Management and the Chair of Business Informatics, Processes and Systems are part of the project. While all partners are always involved in the development of activities and the creation of the four outputs, the distinct tasks and responsibilities have been distributed among the partners considering their key expertise. The University of Potsdam was selected to lead the first intellectual output, i.e., the development of an online course about “Management and the Digital Age”[YG1] . Across all intellectual outputs, the Chair of Public Management is responsible for the development and preparation of specific lecture contents.