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Guido Reger Founding Prize

Fünf Männer in Anzügen mit Blumen und Urkunden
Photo: Kevin Ryl

The Guido Reger Founding Prize is a prestigious award that we present annually to outstanding founders. We use it to promote innovative business ideas and start-ups. The prize recognises the achievements of founders who make a positive contribution to the economy and society with their ideas and entrepreneurial spirit.



The Guido Reger Start-up Prize was awarded to two innovative start-ups from the University of Potsdam for the first time this year. 

The Center for Emotional Health (ZEGD) GmbH connects the players in healthcare and offers specific further training for sports and psychotherapists. Dr. Andreas Heißel, together with Prof. Dr. Michael Rapp and a consortium of health insurance companies and various other organizations, has established "Sports Therapy for Depression" (STEP) as an effective treatment alternative for improving mental and physical health.

The Ordinary Seafood team develops plant-based alternatives to fish and seafood that are in no way inferior to animal products in terms of taste. With its products, Ordinary Seafood actively counteracts the negative effects of industrial fishing and aquaculture on the environment, animal welfare, climate and human health.


This year's Guido Reger Founders' Prize went to the EXIST-funded Potsdam-based founding team of memodio GmbH for the development of their app memodio to improve the quality of life for people with forgetfulness and other cognitive impairments. The aim of the app is to prevent dementia: With an individualised therapy plan, memodio promotes the maintenance of brain health, supports with everyday challenges and also actively involves relatives in the treatment of those affected.


The Guido Reger Founders' Prize 2022 went to the Potsdam start-up valupa. The founders Ulrike Böttcher, Nina Kahmke and Faustine Rolle develop innovative and sustainable production methods for the manufacture of sustainable products for the fashion industry based on biopolymer-based "ingredients".  "They are thus one of the first green tech companies in this industry and uniquely combine economic thinking and action with ecological and social responsibility," says Johannes Zier (Team Lead of Startup Service at Potsdam Transfer).


This year, the Guido Reger Founders' Prize went to the start-up koppla. The team consisting of Marco Trippler, Jerome Lange and Lasse Steffen developed a communication tool for craft businesses of all sizes and trades that for the first time connects construction site and office quickly and efficiently.