Startup Academy for scientists from non-university research institutes: Online Marketing for Startups

Being Visible! How to Reach Your Science and Business Audience Online.

Get the knowledge and practical recommendations on what to focus on in the online marketing world to stay relevant and strive in a demanding, competitive, and digital-first business environment.

What will you learn:

• How to design your digital marketing strategy - what are the most important channels and tactics
• How to set up your online marketing: role of the website - how to set it up for success and make it convert, social media ecosystem - how to attract followers, how to understand data and metrics
• How to build customer journeys and make them strategic
• How to organize and manage your sales funnel, manage the leads and turn them into customers
• How to understand your customers and increase their loyalty
• Useful tools and practical recommendations to start all of the above

Take advantage of this course which is powered by not only knowledge but also practical recommendations and real-life examples from an experienced business consultant working daily with startups and legacy organizations. Register now!