President’s Commissioner for Brand Development and Management
Prof. Dr. Uta Herbst
Responsibilities
- Knowledge and technology transfer
- Director of the “Potsdam Transfer” start-up and transfer center
- Professor for Marketing II
Curriculum Vitae
- 1999 - 2004: Studied Communication Sciences at the University of Hohenheim
- 2007: Completed doctorate on “Preference Measurement in Industrial Negotiations” (summa cum laude)
- 2007 - 2008: Junior Professor for Industrial Goods Marketing at the European Business School Oestrich-Winkel
- 2008 - 2012: Junior Professor for Marketing at the University of Tübingen
- 2012: Appointed as Professor of Business Administration, with a focus on marketing, at the University of Potsdam
- Since 2012: Holder of the Chair for Marketing II at the University of Potsdam
- Since 2014: Director of POTSDAM TRANSFER
