Cover Letter

Imagine that you are responsible for filling a position. You have to find the person who best suits the position from 100 applications as quickly as possible. What do you think of when you keep reading the sentence "I hereby apply for the advertised position"? How do you react to the words "flexible" and "team player"?

In order to write a successful cover letter, it is worth changing your perspective, because one thing is clear: Your application documents are initially everything that HR managers see of you. So take enough time for each job advertisement and consider:

  • What interests you about the specific position?
  • What suitable skills and experiences do you have?

These two points sound banal, but they are the essence of a good cover letter. Now, it is important to bring the most important arguments to the point in a concise text. We have collected a few tips and hints:

 

Choose an exciting start

Employers often only take a few minutes to read individual applications. An exciting introduction is therefore recommended.

  • Start with a personal experience, the current situation or individual motivation - avoid a standard entry.
  • Do not simply retell your résumé. Think about what specific information about you has added value for the position.

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I hereby apply for…

I have read your job advertisement with great interest…

After my master’s degree in the summer, I plan to enter into the field of event management…

After several internships in large companies, I would now like to get to know the perspective of an SME

In my last internship in the area… I was responsible for….

 

Use specific examples

A lot of important information about the individual stages of your career can already be found in your résumé. Use the cover letter to describe individual examples from these experiences in more detail: what have you already learned or done, to what extent and context, on which topics or content?

  • Describe in detail one or two experiences from your studies or practical experience that are interesting, relevant and suitable for the position
  • Avoid superficial descriptions, be as specific as possible
  • Don't be afraid of duplication: of course, the same experiences appear both in the résumé and in the cover letter – but with a different depth and accuracy
  • You can get personal - did you particularly like the topic, did an activity or environment particularly shape you? You can mention this in the cover letter

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I was able to gain experience in the field of public relations.

During my publishing internship, I was independently responsible for the weekly newsletter and maintained the publisher's website. In addition, I organized a conference with 50 participants on the subject of "Social Networking".

 

Describe your soft skills using examples

Soft skills tend to play a subordinate role in the cover letter. As a rule, employers expect you to be able to work in a team, be punctual, etc. Therefore:

  • If you would like to mention soft skills that are closely related to you and the advertised position, describe the context in which you applied or demonstrated this skill (see "Using specific examples").
  • Do not simply list the soft skills you may have, even if they are in the job advertisement.

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I am a team player, ambitious and flexible.

Together with my colleagues, I organized a conference with international scientists. I had great fun planning this event as a team.

 

Establish a relationship with the employing institution

You have now already explained why you, with your specific skills and knowledge, fit the advertised position. Actually self-evident, but often forgotten: the cover letter is a letter of motivation, so personal motivation should be in the foreground of this document:

Don't just describe why you are a good fit for the advertised position. Many arguments about your knowledge can already be found in your résumé.

  • Explain why you want to work with this employer. You do not necessarily have to name the specific institution, it is also sufficient, for example, to address the size, orientation, special topic, regional location, ...
  • Avoid platitudes or phrases from the self-portrayal of the institution or from the job advertisement - this seems inauthentic.
  • Important: be sure to explain why you are explicitly interested in the advertised position! What is your personal motivation?

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As the market leader in the automotive industry, your company is one of the top-selling companies in the country.

I have already completed several internships at auto parts suppliers. Now I would like to experience the entire process chain for once. I am particularly interested in the management department of your company.

 

Polish your language style

  • Use short, concise sentences with a maximum of two pieces of information
  • Do not use nouns
  • Use active verbs
  • Avoid long, complex sentences

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I am responsible for customer care and acquisition, the implementation of a new quality management system, and I am responsible for the evaluation of the individual development processes.

I am currently looking after the company's business customers and I acquire new customers. In addition, I am responsible for the introduction of a new quality management system and for evaluating the associated processes.

 

Anything else?

Once again:

  • Establish a direct reference to the employing institution and the specific position!
  • Use examples to describe your experience and knowledge in more detail!

 

Do you have any further questions or would you like feedback on your application documents?

We would be happy to assist you with a consultation appointment.

 

Our tips for your cover letter:

Choose an exciting start

Use specific examples

Describe your soft skills using examples

Establish a relationship with the employing institution

Polish your writing