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Online Social Media Marketing - Master Level

Student’s Projects on Designing Social Media Campaigns

The main goal of this campaign is to help incoming students become more comfortable with the campus, and to show prospective students how much there is to offer them in the Business Informatics department at the University of Potsdam. The key message is that studying here, and particularly in the Business Informatics department, will be fun, beneficial, and an overall wonderful experience.

Students: Jennifer Kujannek, Christina Rasche, Heidi Smith<

Supervisor: Hanna Krasnova and Safa’a AbuJarour


The goal of this campaign is to support the integration of the refugees in Germany by encouraging the positive image of refugees in Germany and enhancing the positive association with the word “refugee”. Moreover, we would like to find out, how the refugees use technology, in particular smartphones and social media, and how they got benefits of the technology during their journey to Germany as well as in their daily life here.

Students: Farina Hoffmeier, Lena Jung, Marianna Merseburger

Supervisor: Safa’a AbuJarour