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Online Social Media Marketing - Master Level

Student’s Projects on Designing Social Media Campaigns

Why Wirtschaftsinformatik?

The main goal of this campaign is to help incoming students become more comfortable with the campus, and to show prospective students how much there is to offer them in the Business Informatics department at the University of Potsdam. The key message is that studying here, and particularly in the Business Informatics department, will be fun, beneficial, and an overall wonderful experience.

Students: Jennifer Kujannek, Christina Rasche, Heidi Smith<

Supervisor: Hanna Krasnova and Safa’a AbuJarour

Stories of Refugees

The goal of this campaign is to support the integration of the refugees in Germany by encouraging the positive image of refugees in Germany and enhancing the positive association with the word “refugee”. Moreover, we would like to find out, how the refugees use technology, in particular smartphones and social media, and how they got benefits of the technology during their journey to Germany as well as in their daily life here.

Students: Farina Hoffmeier, Lena Jung, Marianna Merseburger

Supervisor: Safa’a AbuJarour

Coledampf's (Industry Partner)

Coledampf's is a store for kitchen products located in Berlin since 1995, and has started its online shop since 1 month. The goal of this campaign is to introduce Coledampf‘s to the wide public, create and enhance an Instagram-profil, and raise the popularity of their online shop.

Students: Maximilian Müller, Pablo Ortiz, Felix Wagner

Supervisor: Olga Abramova


The goal of this campaign is to increase awareness about the phenomenon of phubbing by addressing the serious topic of smartphone addiction in a funny way, which encourages people to share the word about the campaign and follow our advises to stop following your smartphone.

Students: Philipp Baumer, Franziska Meisinger, Daniela Obers, Tobias Steffen

Supervisor: Olga Abramova