Cultural managers are responsible for the planning, organization and financing of arts and cultural projects or institutions. They work as a link between the artists and the audience and organize the framework conditions for the art; but do not create it themselves. Although the discipline of cultural management emerged as an independent degree program at the end of the 1980s due to the increasing demand for trained professionals, it is still an interdisciplinary field of work and is therefore also suitable for students of other disciplines.
Overall, the field of cultural management is very broad, and the tasks can vary greatly depending on the position.
The full organizational spectrum from fund-raising and sponsoring to PR work, exhibition planning, cultural mediation and artist support, or even only some of these tasks can be the responsibility of cultural managers, varying from one post to another. It is also not unusual to work as a freelance cultural entrepreneur in this field.
Working in the cultural sector therefore requires flexibility, organizational skills and the desire to take initiative and make decisions. Owing to the international dimension of the cultural scene, knowledge of foreign languages is also often an advantage.
Due to the wide range of activities, it is advisable to search not only for the term cultural management, but also for related positions, e.g. in cultural mediation, PR and social media management, as curator, artistic director, cultural consultant or project manager in the cultural sector.