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Margarita Gladkaya, M.Sc.

Foto: Jan Kopankiewicz


Campus Griebnitzsee
Karl-Marx-Straße 67
14482 Potsdam

Consultation hours by appointment

Foto: Jan Kopankiewicz

Margarita got her bachelor's degree at the Higher School of Economics in Saint Petersburg, Russia. There she acquired her first research experience working on B.Sc. thesis “Ticket Pricing in the Concert Industry: Case-Study of Moscow Crocus City Hall”.  Since she was very enthusiastic about the wide range of areas where analytical skills may come handy, she applied for the HSE’s master's program “Applied Economics and Mathematical Methods” and graduated with honours.  During her master's studies, Margarita worked as a teaching assistant at the course “Data Analysis and Data Technologies”. She also attended research seminars of the International Centre for Health Economics, Management, and Policy which she joined afterwards as a research intern. The most recent project Margarita worked on was “Food and Nutrition” devoted to the analysis of the relationship between changes in households’ resources and nutrition. 

These experiences combined with the interest in the impact of developing social media applications on the society allowed her to join the chair for Business Informatics, esp. Social Media and Data Science. At the moment Margarita is involved into preparing tutorials and supervising seminar papers and theses.

Noteworthy Facts

  • Prize-winner of the Student Research Paper Competition 2017 held by HSE Moscow 
  • Oxford-Russia Fund Scholarship 2015/2016 for Master Studies at the Higher School of Economics, campus in St. Petersburg

Research Interests

  • Social Media Use and Subjective Well-Being
  • Data Science
  • Applied Econometrics

Service for the Research Community

Reviewing for

  • Information Systems Journal (ISJ)
  • International Conference on Information Systems (ICIS)
  • European Conference on Information Systems (ECIS)
  • Wirtschaftsinformatik (WI)
  • Hawaii International Conference on System Sciences (HICSS)


  • Fundamentals of Data Science in R (Lectures and Exercises, Bachelor)
  • Social Media Research (Assistant instructor; Lectures and Exercises, Master) 
  • Social Media and Business Analytics (Seminar, Master)
  • Social Media Research Project (Master)

List of Publication

Conference Proceedings


  • Gladkaya, M., and Gundlach, J. 2021. “A Tale of Relevance in the Feed: Examining SNS Feeds as Social Information Retrieval Systems,” in PACIS 2021 Proceedings, p. 14.
  • Gladkaya, M., große Deters, F., and Krasnova, H. 2021. “Examining Social Media as a Driver of Perfectionism,” in PACIS 2021 Proceedings, p. 9.
  • Abramova O., Gladkaya M., Krasnova H. An Unusual Encounter with Oneself: Exploring the Impact of Self-view on Online Meeting Outcomes. International Conference on Information Systems (ICIS 2021) [accepted for publication].


  • Gladkaya, M., große Deters, F. (2020). "A Context-Extension Study of Social Overload on Instagram." Proceedings of the 24th Pacific Asia Conference on Information Systems, (PACIS 2020). A Virtual AIS Conference.


  • Gladkaya, M., Gundlach, J., Bergert, C., Baumann, A., Krasnova, H. (2018) We Need to Talk! Antecedents and Consequences of Children's Smartphone Use - A Literature Review, Proceedings of the Americas Conference on Information Systems (AMCIS 2018), New Orleans, LA, August 16-18, 2018


  • Gladkaya, M., Quirmbach, D. (2017) "Are We What We Eat? Food Sanctions and the Consequences for the Health and Diet of the Russian Population", 3rd International RLMS-HSE User Conference, Moscow, Russia.
  • Gladkaya, M. (2017) "Democratic Institutions and the Development of Entrepreneurship: Evidence from Russian Regions", XVIII April International Academic Conference, Moscow, Russia.