Kalender

02.02.2022, 8.15-10.45 Uhr:
Einführung in das Marketing - Vorlesung (H05)

02.02.2022, 10.15-11.45 Uhr:
Strategisches Marketing & Business Development - Vorlesung (H04)

08.02.2022, 08.00-12.00 Uhr (s.t.):
Marketing Management II - Abschlusspräsentationen

Aktuelle Veröffentlichungen

Hebisch, B.; Wild, A.; Herbst, U. (2022): The power of alternative suppliers in the automotive industry – A matter of innovation?, in: Industrial Marketing Management, 102. Jg., S. 1-11. DOI

Schaumburg, J.; Herbst, U. (2022): Let’s change the narrative! About the meaning of meta-analyses on gender and negotiation performance, working paper: Potsdam University.

Haggenmüller, S.; Oehlschläger, P.;  Herbst, U.; Voeth, M. (2022): The end of negotiations as we know it? Future scenarios on buyer-seller negotiations, forthcoming: Journal of Business and Industrial Marketing.

Oehlschläger, P.; Haggenmüller, S.; Herbst, U.; Voeth, M. (2022): The Future of Business Negotiations - Current Trends and New Perspectives on Negotiation Behavior, forthcoming: Negotiation and Conflict Management Research.

Siebert, E.; Herbst, U. (2021): New Perspectives on Issue Analysis - One-Sided Preferences as a Strategic Source in Multi-Issue Negotiations, in: Negotiation Journal, 37. Jg., Nr. 4, S. 485-518. DOI

Relevante Lehrbücher

Voeth/Herbst: Marketing-Management, Stuttgart 2013.

Voeth/Herbst: Verhandlungsmanagement – Planung, Steuerung und Analyse, 2. Auflage, Stuttgart 2015.