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Master Courses Winter Semester 2019 / 2020

Please register for the courses in PULS

 PULS

Social Media Research

Lecture + Tutorial | 2+2 SWS | M.Sc. Wirtschaftsinformatik, BWL

 

Course Content:

As the adoption and usage of social applications is on the rise (e.g. Facebook, Airbnb, Twitter, PatientsLikeMe), there is a growing interest in understanding behavior and perceptions of users, as well as the impact of this use on businesses, public sector and society as a whole. Against this background, the goal of this class is to empower students with a set of research approaches and methods that can be used to understand this phenomenon. Among others, course participants will be trained to collect and analyze qualitative and quantitative data that reflects usage patterns and perceptions of users of various social applications. This course may serve as a sound methodological preparation for a master thesis or a seminar at the chair of Business Informatics, esp. Social Media and Data Science.

 

Language: 

English

 

Schedule: 

Room: 3.06.S27

Mon 21.10 Introduction (Prof. Hanna Krasnova | Olga Abramova)

Mon 28.10 Qualitative Data Analysis Module (Prof. Hanna Krasnova)

Mon 04.11 Qualitative Data Analysis Module (Prof. Hanna Krasnova)

Mon 11.11 Qualitative Data Analysis Module (Prof. Hanna Krasnova)

Mon 18.11 Qualitative Data Analysis Module (Prof. Hanna Krasnova)

Mon 25.11 Qualitative Data Analysis Module (Prof. Hanna Krasnova)

Mon 02.12 Qualitative Data Analysis Module (Prof. Hanna Krasnova)

Mon 09.12 Data Analysis using R Module (Olga Abramova) - please install R and R studio before the session!

Mon 16.12 Data Analysis using R Module (Olga Abramova)

Mon 06.01 Data Analysis using R Module (Olga Abramova)

Mon 13.01 Data Analysis using R Module (Olga Abramova)

Mon 20.01 Data Analysis using R Module (Olga Abramova)

Mon 27.01 Data Analysis using R Module | Exam Review (Prof. Hanna Krasnova | Olga Abramova)

Mon 03.02 – Exam (90 min)

 

Lecturers:

Prof. Dr. Hanna Krasnova | Olga Abramova

 

Assessment:  

In-class assignments

Written Exam: 

First round: (90 minutes) on 03.02.2020 at 14:15 in rooms 3.06.S16 and 3.06.S26

Second round: (90 minutes) on 30.03.2020 at 14:00 in room 3.06.S12

Social Media and Business Analytics

Seminar | 2 SWS | M.Sc. Wirtschaftsinformatik, BWL, MANIA, Verwaltungswissenschaft

 

Course Content: 

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

 

The main topics of the seminar will be centered around the application of various methods in the area of social media.In general, you will work in groups consisting of two to three people.The aim of each group is to gain expert knowledge with respect to the chosen topic (i.e., method) to be able to present it to your fellow students in the form of a tutorial session consisting of:

  • Basis concepts and theory
  • A practical example

 

In addition, we expect students to submit a seminar paper in the end.

Possible topics (i.e., methods) might include:

  • Eye-tracking
  • Data-scraping
  • Content analysis
  • Difference in difference
  • Structural Equation Modeling
  • ANOVA/ANCOVA
  • Grounded Theory Methodology 2.0
  • Experience sampling
  • Topic modeling
  • Multilayer Perceptrons (MLPs)
  • Convolutional Neural Networks (CNNs)
  • Recurrent Neural Networks (RNNs)
  • Generative Adversarial Networks (GANs)

 

Language: 

English 

 

Schedule: 

Room: 3.06.S12

Dates tba. 

 

Lecturer:  

Prof. Hanna Krasnova | Dr. Annika Baumann | Margarita Gladkaya | Dr. Antonia Köster 

 

Assessment:  

Tutorial presentation, Seminar paper 

Social Media Research Project

Seminar + Colloquium | 3 + 1 SWS | for M.Sc. Wirtschaftsinformatik, BWL

 

Course Content: 

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

 

The main topics of the seminar will be centered around the application of various methods in the area of social media. In general, you will work in groups consisting of two to three people.The aim of each group is to gain expert knowledge with respect to the chosen topic (i.e., method) to be able to present it to your fellow students in the form of a tutorial session consisting of:

  • Basis concepts and theory
  • A practical example

 

In addition, we expect students to submit a seminar paper in the end. Furthermore, students will be expected to write down a blog article (nice example for a blog article).

Possible topics (i.e., methods) might include:

  • Eye-tracking
  • Data-scraping
  • Content analysis
  • Difference in difference
  • Structural Equation Modeling
  • ANOVA/ANCOVA
  • Grounded Theory Methodology 2.0
  • Experience sampling
  • Topic modeling
  • Multilayer Perceptrons (MLPs)
  • Convolutional Neural Networks (CNNs)
  • Recurrent Neural Networks (RNNs)
  • Generative Adversarial Networks (GANs)

 

Language: 

English 

 

Schedule: 

Room: 3.06.S12

Dates tba. 

 

Lecturer:  

Prof. Hanna Krasnova | Dr. Annika Baumann | Margarita Gladkaya | Dr. Antonia Köster 

 

Assessment:  

Tutorial presentation, Seminar paper , Blog article

Online and Social Media Marketing

Seminar | 2 SWS | M.Sc.  Wirtschaftsinformatik, BWL, MANIA, Verwaltungswissenschaft

 

Course Content: 

As consumers spend more and more time on online and especially on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to social media channels. However, many businesses struggle with their online and Social Media presence. Reflecting these developments, the goal of this course is to familiarize students with the fundamentals of online and Social Media Strategy and the mechanics of digital marketing campaigns. As part of this course, students will be expected to perform an in-depth situational analysis for a specific product, company or social cause, including existing weakness, strengths, threats and opportunities. Building on this, students will be required to develop a social media strategy for their industry partner and implement it as part of the original social media campaign using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original “value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes mid-term and final presentations, as well as the final project report. Presentations and campaigns could be made in either English or German.

 

Language: 

English

 

Schedule:

Room: 3.06.H08 

Wednesday, 23.10.2019, 10:15 - 11:45 – Project Presentation and Assignments

Wednesday, 30.10.2019, 10:15 - 11:45 – Fundamentals of Social Media Marketing

Wednesday, 06.11.2019, 10:15 - 11:45 – Best Practices of Social Media Marketing

Wednesday, 13.11.2019, 10:15 - 11:45 – Early Bird Presentation

Wednesday, 20.11.2019, 10:15 - 11:45 – Academic Coordination

Wednesday, 27.11.2019, 10:15 - 11:45 – Academic Coordination

Wednesday, 04.12.2019, 10:15 - 11:45 – Mid-Term Presentation

Wednesday, 11.12.2019, 10:15 - 11:45 – Mid-Term Presentation

Wednesday, 18.12.2019, 10:15 - 11:45 – Academic Coordination

Wednesday, 25.12.2019, 10:15 - 11:45 – Public Holiday

Wednesday, 01.01.2020, 10:15 - 11:45 – Public Holiday

Wednesday, 08.01.2020, 10:15 - 11:45 – Academic Coordination

Wednesday, 15.01.2020, 10:15 - 11:45 – Academic Coordination

Wednesday, 22.01.2020, 10:15 - 11:45 – Final Presentation

Wednesday, 29.01.2020, 10:15 - 11:45 – Final Presentation

Wednesday, 05.02.2020, 10:15 - 11:45 – Submit Final Report 


Lecturer:

Safa’a AbuJarour 

 

Assessment:  

Early-Bird Presentation, Mid-Term Presentation, Final Presentation, Final Report


Master Courses Summer Semester 2019

Online and Social Media Marketing

Seminar | 4 SWS | M.Sc.  Wirtschaftsinformatik, BWL

 

Course Content: 

Over the last decade, Social Media platforms have evolved from being purely hedonic platforms for private use into potent organizational tools used both internally within an organization as well as externally for communication and collaboration with various stakeholders. Internally, embedding Social Media tools within organizations has been linked to enhanced participation and communication, empowering employees with a voice in organizational matters. Externally, Social Media platforms have triggered unprecedented changes in customer relationship management, turning customers into co-creators of company value. Indeed, with 2.32 billion users on Facebook alone, popular Social Media platforms present companies with unique opportunities to connect with their customers, hear their voice, and engage with them on a more personal level. Considering this potential for value, businesses increasingly views social media as a key strategic enabler. Reflecting these developments, the goal of this course is to familiarize students with the fundamentals of Social Media management. Hence, the following topics are central for this course: 

  • Web-Site Usability
  • Social Media Marketing
  • Social Media Governance
  • Content Marketing
  • Video Marketing
  • Psychology of Social Media Users
  • Copywriting
  • Social Media Analytics
  • Gamification
  • Legal Aspects of Online and Social Media Marketing, GDPR

Dates:

Tuesday 09.04.2019 - 16.07.2019 (Room, 3.06.S26)

16.04 12:15 – 15:45 ==> Introduction | Company Assignment

23.04 12:15 – 15:45 ==> Social Media Strategy | SWOT | Social Media Policies

30.04 12:15 – 15:45 ==> Targeting | Customer Personas for Social Media

07.05 12:15 – 15:45 ==> Channel Choice | Hashtags | Influencers

14.05 12:15 – 15:45 ==> Mid-Term Presentation

21.05 12:15 – 15:45 ==> Content Strategy 

28.05 12:15 – 15:45 ==> Content Strategy 

04.06 12:15 – 15:45 ==> Metrics of Social Media Marketing

11.06 12:15 – 15:45 ==> Psychology of Digital Users | Privacy Regulation

18.06 12:15 – 15:45 ==> Usability

25.06 12:15 – 15:45 ==> Usability

02.07 12:15 – 15:45 ==> Gamification

09.07 12:15 – 15:45 ==> Final Presentation: Content Development

16.07 12:15 Room 3.06.S26 ==> Exam (90 Minutes)

2nd exam will take place on 24th of September, 12:00, in Room 3.06.S24


Lecturer:

Prof. Dr. Hanna Krasnova

Assesment:

Written Exam; Development and Presentation of the Online Marketing Campaign.

Methods of Psychology in Information Systems

Seminar | 4 SWS | M.Sc. Wirtschaftsinformatik, BWL, MANIA, Verwaltungswissenschaft, Data Science

Course Content: 

In the last years, experiments became more and more widely applied - be it in academic research, A/B testing in companies, or large scale experiments in the public sector. In this seminar, students will be introduced to the essentials of understanding and planning state-of-the-art experimental research. Advantages and disadvantages as well as common pitfalls will be covered extensively. Building on this knowledge three selected empirical studies on online social interaction will be critically discussed in class covering topics on emotional contagion, trolling, and online participation. In the last third of the seminar, a new project will be presented and the focus will be on gaining practical experience. Hence, all students will be asked to run the proposed experiment with a few participants. All data will then be aggregated, analyzed, and discussed in class.

Dates:

Wednesday 16.04.2019 - 16.07.2019 (3.06.S12), 04.06.2019 (3.06.S13)

 

16.04.2019 16:15-19:45      Lecture

07.05.2019 16:15-19:45      Lecture and Reading

14.05.2019 16:15-19:45      Lecture and Reading

21.05.2019 16:15-19:45      Lecture and Reading

28.05.2019 16:15-19:45      Discussion and Introduction to Empirical Project

04.06.2019 16:15-19:45      Data Collection

25.06.2019 16:15-19:45      Data Analysis and Discussion

02.07.2019 16:15-17:45      Academic Consulting

 

Lecturer:

Dr. Fenne große Deters

Assesment:

Mid-term- Presentation, Short Essay; Seminar Paper.

 

 

Digital Marketing Strategy

Seminar | 2 SWS | M.Sc. Wirtschaftsinformatik, BWL, MANIA, Verwaltungswissenschaft

 

Course Content:

As consumers spend more and more time on online and especially on Social Media platforms, business and non-for-profit organizations are rededicating their marketing budgets away from traditional TV and radio advertising to social media channels. However, many businesses struggle with their online and Social Media presence. Reflecting these developments, the goal of this course is to familiarize students with the fundamentals of online and Social Media Strategy and the mechanics of digital marketing campaigns. As part of this course, students will be expected to perform an in-depth situational analysis for a specific product, company or social cause, including existing weakness, strengths, threats and opportunities. Building on this, students will be required to develop a social media strategy for their industry partner and implement it as part of the original social media campaign using one of social media channels (e.g. Facebook, YouTube, LinkedIn, Blog, Instagram). Development of original ”value”-content is a critical component of this course and may include blog posts, videos, photos, and infographics. The timeline of the course includes mid-term and final presentations, as well as the final project report. Presentations and campaigns could be made in either English or German.

 

Dates: 

Wednesday, 17.04.2019, 10:15 - 11:45 – Project Presentation and Assignments, Room 3.06.H02

Wednesday, 24.04.2019, 10:15 - 11:45 – Fundamentals of Social Media Marketing, Room 3.06.H02

Wednesday, 08.05.2019, 10:15 - 11:45 – Early Bird Presentation, Room 3.06.H02

Wednesday, 15.05.2019, 10:15 - 11:45 – Fundamentals of Social Media Marketing, Room 3.06.H02

Wednesday, 22.05.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 29.05.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 05.06.2019, 10:15 - 11:45 – Mid-Term Presentation, Room 3.06.H02

Wednesday, 12.06.2019, 10:15 - 11:45 – Mid-Term Presentation, Room 3.06.H02

Wednesday, 19.06.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 26.06.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 03.07.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 10.07.2019, 10:15 - 11:45 – Academic Coordination, Room 3.06.H02

Wednesday, 17.07.2019, 10:15 - 11:45 – Final Presentation, Room 3.06.H02

Wednesday, 24.07.2019, 10:15 - 11:45 – Final Presentation, Room 3.06.H02

Wednesday, 31.07.2019, 10:15 - 11:45 – Submit Final Report!

 

Lecturer: 

Safa'a AbuJarour | Prof. Dr. Hanna Krasnova

Assesment:

Early-Bird-, Mid-Term- and Final Presentation; Final Report

Social Media and Digital Pivacy

Seminar | 2 SWS | M.Sc. Wirtschaftsinformatik, BWL, MANIA, Verwaltungswissenschaft, Data Science

Course Content:

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and a steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

 

Against this background, this seminar focuses on two related research areas:

  • (1) User perceptions and behavior on Social Media and
  • (2) The value of privacy on Social Media.

Possible topics include, but are not limited to:

  •    User Perceptions of Algorithmic Decision Making on Platforms, especially Fairness, Accountability, Transparency
  •    Privacy Violations on Platforms, especially De-Anonymization in the Form of Doxing
  •    Sentiment Analysis of Consumer Attitudes on YouTube
  •    Social Media Content and its Impact on Individual Perceptions and Behavior
  •    The Change of Communication Behavior on Social Networking Sites over Time
  •    How Machines such as Chatbots Mimic Humans: Systematic literature Review on Mimicing Theories 
  •    Corporate Digital Responsibility or Ethics-Washing? Case Studies on how Companies Seek to be Ethical
  •    Privacy Concerns: A Means-End Approach

Students will be asked to get a deep understanding of the topic of their choice, present their findings at the mid-term and final presentations and write a final paper. The seminar will be held in English. However, presentations in German are possible.

 

Room: 

15.04.2019 bis 15.07.2019 (3.06.S12), 08.07.2019 (3.06.S22)

 

Dates:

DateContent
15.04.Kick-off sessions & Academic reading and writing
22.04.No session (easter monday)
29.04.Science slam
06.05.Consultation hours
13.05.Consultation hours
20.05.Consultation hours
27.05.Mid-term presentations
03.06.Mid-term presentations (only if necessary)
10.06.Consultation hours
17.06.Consultation hours
24.06.Consultation hours
01.07.Consultation hours
08.07.Final presentations (only if necessary)
15.07.Final presentations

Submission of Seminar Paper: 18.08

 

Lecturer: 

Dr. Annika Baumann |Dr. Antonia Köster | Prof. Dr. Hanna Krasnova

Assesment:

Early-Bird Presentation, Mid-Term Presentation, Final Presentation and Project Report (Final Report) in German or English 

Social Media and Digital Pivacy

Project | 4 SWS | M.Sc. Wirtschaftsinformatik, BWL, MANIA, Verwaltungswissenschaft, Data Science

Course Content:

A number of social platforms have gained popularity in recent years (e.g. Facebook, Instagram, Airbnb, etc). Their breath-taking success manifests itself in millions of user subscriptions, significant time spent on the site, and a steep growth of conducted transactions. Facebook alone has over 2.32 billion monthly active users. By rapidly changing the way we communicate, inform ourselves, spend our free time, learn and buy, these platforms transform the society we live in today. Facing this wave of new developments, many keep asking about the meaning and long-term consequences of these changes.

 

Against this background, this seminar focuses on two related research areas:

  • (1) User perceptions and behavior on Social Media and
  • (2) The value of privacy on Social Media.

Possible topics include, but are not limited to:

  • ­   User Perceptions of Algorithmic Decision Making on Platforms, especially Fairness, Accountability, Transparency
  •    Privacy Violations on Platforms, especially De-Anonymization in the Form of Doxing
  •    Sentiment Analysis of Consumer Attitudes on YouTube
  • ­   Social Media Content and its Impact on Individual Perceptions and Behavior
  •    The Change of Communication Behavior on Social Networking Sites over Time
  •    How Machines such as Chatbots Mimic Humans: Systematic literature Review on Mimicing Theories 
  •    Corporate Digital Responsibility or Ethics-Washing? Case Studies on how Companies Seek to be Ethical
  •    Privacy Concerns: A Means-End Approach

Students will be asked to get a deep understanding of the topic of their choice, present their findings at the mid-term and final presentations and write a final paper. The seminar will be held in English. However, presentations in German are possible.

 

Room: 

15.04.2019 bis 15.07.2019 (3.06.S12), 08.07.2019 (3.06.S22)

Dates:

DateContent
15.04.Kick-off sessions & Academic reading and writing
22.04.No session (easter monday)
29.04.Science slam
06.05.Consultation hours
13.05.Consultation hours
20.05.Consultation hours
27.05.Mid-term presentations
03.06.Mid-term presentations (only if necessary)
10.06.Consultation hours
17.06.Consultation hours
24.06.Consultation hours
01.07.Consultation hours
08.07.Final presentations (only if necessary)
15.07.Final presentations

Submission of Seminar Paper: 18.08

 

Lecturer:

Dr. Annika Baumann |Dr. Antonia Köster | Prof. Dr. Hanna Krasnova

Assesment:

Early-Bird Presentation, Mid-Term Presentation, Final Presentation and Project Report (Final Report) in German or English 

Data Science 

Lecture and Tutorial | 4 SWS | M.Sc. Wirtschaftsinformatik, BWL

Course Content:


Data is increasingly seen as a driving force behind many industries, ranging from data-driven start-ups to traditional manufacturing companies. Recent years have been marked by the hype around big data technologies and the implications that go along with it. In response to these developments, data science has become one of the most demanded specializations. Against this background, this class will introduce students to the fundamentals of data science, using Python. Specifically, the course will start with a short introduction into Python, covering such topics as syntax, basic data types, assignments and reference semantics, complex data types, functions, control of flow, modules, classes and objects, iPython, and debugging. In the next step, the students will be taught the basics of web scraping using Beautiful Soup library as well as learn to access data via dedicated APIs (Facebook, Twitter). In the follow-up sessions, the capabilities of NumPy, pandas, matplotlib, seaborn, and also Scikit Learn libraries will be explored to empower students with approaches to data analysis and visualization.

Dates:

Lecture: Saturday 10 - 12 (Room 3.06.S27); 13.04.2019 - 20.07.2019

Tutorial: Wednesday Group 1 12-14 (Room 3.06.S21), Group 2 (Room 3.06.H06); 10.04.2019 - 17.07.2019

Lecturer:

Prof. Dr. Hanna Krasnova | Dr. Sergei Evdokimov 

Assesment:

Written Exam (90 minutes), 17.07 at 12:15, Room 3.06.H06

2nd exam will take place on 23th of September, 12:00, in Room 3.06.S24