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President’s Commissioner for Knowledge and Technology Transfer

Prof. Dr. Uta Herbst

Term in office

  • Since May 1, 2014


  • Knowledge and technology transfer
  • Director of the “Potsdam Transfer” start-up and transfer center
  • Professor for Marketing II

Curriculum Vitae

  • 1999 - 2004: Studied Communication Sciences at the University of Hohenheim
  • 2007: Completed doctorate on “Preference Measurement in Industrial Negotiations” (summa cum laude)
  • 2007 - 2008: Junior Professor for Industrial Goods Marketing at the European Business School Oestrich-Winkel
  • 2008 - 2012: Junior Professor for Marketing at the University of Tübingen
  • 2012: Appointed as Professor of Business Administration, with a focus on marketing, at the University of Potsdam
  • Since 2012: Holder of the Chair for Marketing II at the University of Potsdam
  • Since 2014: Director of POTSDAM TRANSFER