Photo: Isabelle Golz

How to: Startup in Germany

Learn about the essentials of the German business world and how to do a Market Analysis!

You will get an introduction into the procedures and formal aspects of how to start a business in Germany, as well as doing a Market Analysis as an essential part of a startup strategy.

We will touch the following parts of a market research:

dynamics of markets,
(potential) target audiences,
possible competitors and
other external influences on markets to understand market conditions in order to develop a better viable product or service.

Who: Internationals who are interested in starting a business in Germany
When: November 14th, 2023 (09:00-12:30)
Registration deadline: November 7th
Where: Online via Zoom
Language: English
Costs: It´s for free.

Registration Form

Personal Details

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Agreements

Data Privacy Statement*

I agree to the electronic processing, storage and publication of my data by the University of Potsdam. I have the right to revoke my registration at any time with the right to delete all data. The data will be deleted after the end of the project. My consent can be revoked at anita.knappe@uni-potsdam.de

Confidentiality*

All information, including but not limited to business, commercial or technical information, prototypes, software, received during the programme in tangible or non-tangible form, and all record bearing media (inclusive of samples) shall not be exploited, distributed, disclosed or disseminated in any way without limit of time. Unauthorised recording or photographing as well as any publication of information of the workshop is not permitted.

Image Rights*

During the workshop picture and film recordings will be taken, which will be published on various platforms (f. e. social media, homepage, miro boards etc.) and can be used for marketing reasons with no limit of time. If you have further questions, please contact: anita.knappe@uni-potsdam.de

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Anita Knappe

EXIST-Potentiale: Entrepreneurship Education Manager

Campus Griebnitzsee
Potsdam Transfer - Gründungsservice
August-Bebel-Straße 89, Haus 7
14482 Potsdam