You want to improve your science communication skills? You would like to train the right handling of media? Would you like to get ideas on how to get to the heart of your research? Then train your skills in one of our four workshops.
The four workshops will take place in parallel. For better planning on our part, we ask you to indicate which workshop you would like to attend when you register for Spot on PoGS Community. On the day itself, you can then sign up for the corresponding workshop on a first come - first served basis. Please note that there are limited numbers of participants for the workshops.
How do we deal with the climate crisis? How will Artificial Intelligence change the way we live? And how can we protect ourselves against diseases like CoViD-19? Science knows a lot of answers to the burning questions our society faces. If scientists want non-experts to understand these complex issues, they need to get out and tell their stories – competently and comprehensively. This mini-workshop provides basic know-how for you to get there. Its main focus is on writing: It gives practical advice on what you need to do to get your story across to a broad non-expert audience.
Monika Wimmer holds degrees in international cultural and business studies and in science journalism. After working at the science desk of the Berliner Zeitung, she went on to work in the Berliner Journalistenbüro, where she wrote for Bild der Wissenschaft and Psychologie heute and produced radio features for rbb, SWR, and WDR. She is a Duke University Media Fellow (USA) and Communications Officer for the Socio Economic Panel (SOEP) at the German Institute for Economic Research (DIW Berlin). She has completed training in mediated communication at the Europäischer Hochschulverbund (EHV). Monika Wimmer is a certified mediator and coach.
Research on point. Transport content, questions and results in a few sentences and arouse the audience's curiosity about your research. Addressing the peer group in a direct way also plays an important role. The workshop presents the 10 golden rules of pitching and puts the skills directly into practice. Just as compact as a pitch - in 90 minutes.
Sina Metz is editor of the portal Wissenschaftskommunikation.de at Wissenschaft im Dialog (WiD). The biochemist previously completed a traineeship in WiD's online communication department, during that time she also interned in the knowledge department of DIE ZEIT in Hamburg.
Sharing knowledge easier and with more people than ever before – that’s Social Media. Still, gaining knowledge is just one part of it. Self-marketing is just as necessary for scientists moving up the academic ladder. Which channel is good for which purpose? The workshop provides an overview on social media channels that are relevant for scientists. You evaluate best practice examples published by successful scientists – and you develop implementation options for your own Social Media presentation.
Dr. Katja Flieger
Dr. Katja Flieger is a medical doctor with a degree in science journalism. She has worked as an online health editor for Bayerischer Rundfunk and Bertelsmann Springer among other media outlets. She is the owner and operator of the Berlin editorial office KonTextGesundheit, founded in 2003. She conceptualizes multimedia specials and reports on developments in medicine worldwide—from Kabul to Chicago. She studied transactional analysis according to Eric Berne with Prof. Norbert Harlander (Universität St. Gallen) and motivational interviewing (Universität Marburg).
From climate change to the gender debate to the Corona pandemic, scientific research is an important basis for many social challenges. This is one of many reasons why scientists are in the media spotlight more than they have ever been before. This interactive workshop aims to develop the proper use of media and create awareness of the challenges that media may confront academics.
Ariane Trautvetter is communications manager in the project "Science Communication Energy Transition" at Wissenschaft im Dialog. Previously, she worked as a press officer for the Governing Mayor of Berlin - Senate Chancellery for Science and Research. She studied for a master's degree in political communication at the Free University of Berlin.