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Building 3, Room 3.05
Uta Herbst is Professor of Business Studies, particularly Marketing at the University of Potsdam. Previously, she was Juniorprofessor of Marketing at the University of Tübingen (2008-2012) and Juniorprofessor of Industrial Marketing at the European Business School in Oestrich-Winkel (2007-2008). She also participated in several research projects in the USA. Her current research interests are in the areas of transaction management, business-to-business marketing and nonprofit marketing.
in relation to the research areas of negotiation management or nonprofit marketing