Prof. Dr. Uta Herbst

PCPM-Fellow

 

Campus Griebnitzsee
Building 3, Room 3.05
August-Bebel-Straße 89
14482 Potsdam

Uta Herbst is Professor of Business Studies, particularly Marketing at the University of Potsdam. Previously, she was Juniorprofessor of Marketing at the University of Tübingen (2008-2012) and Juniorprofessor of Industrial Marketing at the European Business School in Oestrich-Winkel (2007-2008). She also participated in several research projects in the USA. Her current research interests are in the areas of transaction management, business-to-business marketing and nonprofit marketing.

PCPM-Fellow

 

Campus Griebnitzsee
Building 3, Room 3.05
August-Bebel-Straße 89
14482 Potsdam

Research Topics

in relation to the research areas of negotiation management or nonprofit marketing

  • Organizational Development and Research
  • Comparative Public Policy
  • Local Government and Administration
  • Public Enterprises
  • Non-profit Organizations, Third Sector and Civil Society

Research Projects

  • Battle of Universities