Startup Basics: How to interview and talk to customers

Covering interview techniques and complementary methods, the session aims to equip you with practical skills for gathering useful insights.

Understanding your customers is key to any successful business venture. This 3-hour online seminar focuses on building your skills in conducting insightful customer interviews. You will start with the basics, learning why interviews are important and how to conduct them. You'll then get to practice these skills in real-time, interviewing fellow participants and receiving feedback. The session wraps up by introducing additional research methods to corroborate your interview findings.

This workshop will be held in English.