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Jana Gundlach has joined the team of Prof. Hanna Krasnova at the chair of Business Informatics esp. Social Media and Data Science in winter 2017. Previously she has pursued her Master degree of Economics and Management Sciences at the Humboldt-Universität zu Berlin. Her Bachelor Degree in Economics was attained at the Royal Holloway University of London with a main specialization in Financial Economics and Game Theory.
From 2015-2016 she worked as content manager for Discavo on the marketing team. Administering digital content as well as implementing marketing strategies plus project planning and execution spiked her interest in Social Media Research.
Being concerned with the Refugee Welcome project of the Economics branch of the Humboldt-Universität zu Berlin, her work for the DAAD from 2016-2017 allowed her to gain insight into the importance of communication and information accessibility for successful integration.
Jana Gundlach specializes in Digital Integration within her research for the “Weizenbaum-Institut für die vernetzte Gesellschaft”.