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Foto: Isabelle Golz

How to: Startup in Germany

Learn about the essentials of the German business world and how to do a Market Analysis!

You will get an introduction into the procedures and formal aspects of how to start a business in Germany, as well as doing a Market Analysis as an essential part of a startup strategy.

We will touch the following parts of a market research:

  • dynamics of markets,
  • (potential) target audiences,
  • possible competitors and
  • other external influences on markets to understand market conditions in order to develop a better viable product or service.


Who: Internationals who are interested in starting a business in Germany
When: November 14th, 2023 (09:00-12:30)
Registration deadline: November 7th
Where: Online via Zoom
Language: English
Costs: It´s for free.


Registration Form

Personal Details




Anita Knappe

EXIST-Potentiale: Entrepreneurship Education Manager


Campus Griebnitzsee
Potsdam Transfer - Gründungsservice
August-Bebel-Straße 89, Haus 7
14482 Potsdam