How to: Startup in Germany

Learn about the essentials of the German Business World and how to do a Market Analysis!

You will get an introduction into the procedures and formal aspects of how to start a business in Germany, as well as doing a Market Analysis as an essential part of a startup strategy.

We will touch the following parts of a market research:

  • dynamics of markets,
  • (potential) target audiences,
  • possible competitors and
  • other external influences on markets to understand market conditions in order to develop a better viable product or service.


When: 3rd of March 2022 | 10.00 AM to 2.00 PM
Where: Online via Zoom
Registration: Until 24th of February 2022 | Mandatory for participation
Language: English

Anita Knappe

EXIST-Potentiale: Entrepreneurship Education Manager


Campus Griebnitzsee
Potsdam Transfer - Gründungsservice
August-Bebel-Straße 89, Haus 7
14482 Potsdam