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It is not about what you want to say, what matters is what your target audience wants to hear – their interests, and not yours.
Flex your style and your choice of words to speak in the language that your targets understand and feel comfortable with. Develop the clarity and natural-sounding flow of your writing in a style that suits its purpose - and the preferences of the intended reader.
We also examine common mistakes in English and ‘bust’ a few myths about the rules of English – for example - Finishing a sentence with a preposition? What are you thinking of? And as for starting a sentence with the word ‘and’…. And what about split infinitives?
We additionally focus on bring our writing into the 21st Century by practicing the use of diversity-aware language and following the principles of the plain English campaign. In conclusion, we explore the special approaches needed for a variety of communication needs including writing grant proposals, preparing effective press releases and writing newsletters.